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注释和参考资料（第4页）

6.“WhatCausesBehaviorChange?，”

B.J.Fogg’sBehaviorModel（accessedNov.12，2013），http:.behaviormodel.cc.

7.LeenaRao，“TwitterSeeing90MillionTweetsPerDay，25PercentContainLinks，”

TechCrunch（accessedNov.12，2013），http:techcrunch.20100914twitter-seeing-90-million-tweets-per-day.

8.StephenWorchel，JerryLee，andAkanbiAdewole，“EffectsofSupplyandDemandonRatingsofObjectValue，”

JournalofPersonalityandSocialPsychology32，no.5（1975）:906–14，doi:10.10370022-3514.32.5.906.

9.GeneWeingarten，“PearlsBeforeBreakfast，”

WashingtonPost（April8，2007），http:.washingtonpost.wp-dyncontentarticle20070404AR2007040401721.html.

10.HilkePlassmann，JohnO’Doherty，BabaShiv，andAntonioRangel，“MarketingActionsCanModulateNeuralRepresentationsofExperiencedPleasantness，”

ProceedingsoftheNationalAcademyofSciences105，no.3（Jan.2008）:1050–54，doi:10.1073pnas.0706929105.

11.JosephNunesandXavierDreze，“TheEndowedProgressEffect:HowArtificialAdvancementIncreasesEffort”

（SSRNScholarlyPaper，Rochester，NewYork），SocialScienceResearchNetwork（accessedNov.12，2013），http:papers.ssrn.abstract=991962.

12.“ListofCognitiveBiases，”

Wikipedia，theFreeEncyclopedia（accessedNovember12，2013），http:en.wikipedia.ccwikiList_of_cognitive_biases.

13.StephenP.Anderson，SeductiveInteractionDesign:CreatingPlayful，Fun，andEffectiveUserExperiences（Berkeley:NewRiders，2011）.

第四章

1.J.OldsandP.Milner，“Positivereinforcementproducedbyelectricalstimulationoftheseptalareaandotherregionsofratbrain，”

JournalofComparativeandPhysiologicalPsychology47（1954），419–27.

2.BrianKnutson，G.ElliottWimmer，CameliaM.Kuhnen，andPiotrWinkielman，“NucleusAccumbensActivationMediatestheInfluenceofRewardCuesonFinancialRiskTaking，”

Neuroreport19，no.5（March2008）:509–13，doi:10.1097WNR.0b013e3282f85c01.

3.V.S.Ramachandran，ABriefTourofHumanConsciousness:FromImpostorPoodlestoPurpleNumbers（NewYork:PiPress，2004）.

4.MathiasPessiglione，BenSeymour，GuillaumeFlandin，RaymondJ.Dolan，andChrisD.Frith，“Dopamine-DependentPredictionErrorsUnderpinReward-SeekingBehaviourinHumans，”

Nature442，no.7106（Aug.2006）:1042–45，doi:10.1038nature05051.

5.CharlesB.FersterandB.F.Skinner，SchedulesofReinforcement（NewYork:Appleton-Century-Crofts，1957）.

6.G.S.Berns，S.M.McClure，G.Pagnoni，andP.R.Montague，“PredictabilityModulatesHumanBrainResponsetoReward，”

JournalofNeuroscience21，no.8（April2001）:2793–98.

7.L.Aharon，N.Etcoff，D.Ariely，C.F.Habris，etal.，“BeautifulFacesHaveVariableRewardValue:fMRIandBehavioralEvidence，”

Neuron32，no.3（Nov.2001）:537–551.

8.A.Bandura，SocialFoundationsofThoughtandAction:ASocialCognitiveTheory（EnglewoodCliffs，NJ:PrenticeHall，1986）.

9.A.Bandura，Self-Efficacy:TheExerciseofSelf-Control（NewYork:W.H.Freeman，1997）.

10.“WhyHumanizingPlayersandDevelopersIsCrucialforLeagueofLegends”

（accessedNov.12，2013），http:.gamasutra.viewnews36847Why_Humanizing_Players_And_Developers_Is_Crucial_For_League_of_Legends.php.

11.ChristianNutt，“LeagueofLegends:ChangingBadPlayerBehaviorwithNeuroscience，”

Gamasutra（accessedNov.12，2013），http:.gamasutra.viewnews178650League_of_Legends_Changing_bad_player_behavior_with_neuroscience.php#.URj5SVpdccs.

12.KatharineMilton，“AHypothesistoExplaintheRoleofMeat-EatinginHumanEvolution，”

EvolutionaryAnthropology:Issues，News，andReviews8，no.1（1999）:11–21，doi:10.1002（SICI）1520-6505（1999）8:13.0.CO;2-M.

13.AlokJha，“StoneMe!SpearsShowEarlyHumanSpeciesWasSharperThanWeThought，”

Guardian（Nov.15，2012），http:.theguardian.science2012nov15stone-spear-early-human-species.