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24.PaulA.Offit,“Don’tTakeYourVitamins,”
NewYorkTimes(June8,2013),http:.nytimes.20130609opinionsundaydont-take-your-vitamins.html.
第二章
1.AccessedNov.12,2013,http:instagram.press.
2.SominiPerlroth,NicoleSengupta,andJennaWortham,“InstagramFoundersWereHelpedbyBayAreaConnections,”
NewYorkTimes(April13,2012),http:.nytimes.20120414technologyinstagram-founders-were-helped-by-bay-area-connections.html.
3.“Twitter‘TriedtoBuyInstagrambeforeFacebook.’”
Telegraph(April16,2012),http:.telegraph.co.uktechnologytwitter9206312Twitter-tried-to-buy-Instagram-before-Facebook.html.
4.BarrySchwartz,TheParadoxofChoice(NewYork:Ecco,2004).
5.BlakeMasters,“PeterThiel’sCS183:Startup—Class2NotesEssay,”
BlakeMasters(April6,2012),http:blakemasters.post20582845717peter-thiels-cs183-startup-class-2-notes-essay.
6.R.Kotikalapudi,S.Chellappan,F.Montgomery,D.Wunsch,andK.Lutzen,“AssociatingInternetUsagewithDepressiveBehaviorAmongCollegeStudents,”
IEEETechnologyandSocietyMagazine31,no.4(2012):73–80,doi:10.1109MTS.2012.2225462.
7.SriramChellappanandRaghavendraKotikalapudi,“HowDepressedPeopleUsetheInternet,”
NewYorkTimes(June15,2012),http:.nytimes.20120617opinionsundayhow-depressed-people-use-the-internet.html.
8.RyanTate,“TwitterFounderRevealsSecretFormulaforGettingRichOnline,”
Wired(accessedNov.12,2013),http:.wired.business201309ev-williams-xoxo.
9.ErikaHall,“Howthe‘Failure’CultureofStartupsIsKillingInnovation,”
Wired(accessedNov.12,2013),http:.wired.opinion201309why-do-research-when-you-can-fail-fast-pivot-and-act-out-other-popular-startup-cliches.
10.“ThePowerofUserNarratives:JackDorsey(Square),”
video,EntrepreneurialThoughtLeadersLecture(StanfordUniversity,2011),http:ecorner.stanford.eduauthorMaterialInfo.html?mid=2644.
11.EricRies,“WhatIsCustomerDevelopment?,”
StartupLessonsLearned(accessedNov.12,2013),http:.startuplessonslearned.200811what-is-customer-development.html.
12.RichCrandall,“EmpathyMap,”
theK12LabWiki(accessedNov.12,2013),https:dschool.stanford.edugroupsk12wiki3d994Empathy_Map.html.
13.TaiichiOhno,ToyotaProductionSystem:BeyondLarge-scaleProduction(Portland,OR:ProductivityPress,1988).
14.Formoreontheneedforsocialbelonging,see:SusanT.Fiske,SocialBeings:ACoreMotivesApproachtoSocialPsychology(Hoboken:Wiley,2010).
第三章
1.“WhatCausesBehaviorChange?,”
B.J.Fogg’sBehaviorModel(accessedNov.12,2013),http:behaviormodel.cc.
2.EdwardL.DeciandRichardM.Ryan,“Self-determinationTheory:AMacrotheoryofHumanMotivation,Development,andHealth,”
CanadianPsychologyPsychologieCanadienne49,no.3(2008):182–85,doi:10.1037a0012801.
3.BarackObama“Hope”
poster,Wikipedia,theFreeEncyclopedia,November5,2013,http:en.wikipedia.ccwindex.php?title=Barack_Obama_%22Hope%22_poster&oldid=579742540.
4.DenisJ.Hauptly,SomethingReallyNew:ThreeSimpleStepstoCreatingTrulyInnovativeProducts(NewYork:AMACOM,2007).
5.IngridLunden,“Analyst:TwitterPassed500MUsersinJune2012,140MofTheminUS;Jakarta‘BiggestTweeting’City,”
TechCrunch(accessedNov.12,2013),http:techcrunch.20120730analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city.
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