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注释和参考资料（第2页）

3.A.DickinsonandB.Balleine，“TheRoleofLearningintheOperationofMotivationalSystems，”

inC.R.Gallistel（ed.），Stevens’HandbookofExperimentalPsychology:Learning，Motivation，andEmotion（NewYork:WileyandSons，2002），497–534.

4.“Notesfrom2005BerkshireHathawayAnnualMeeting，”

TilsonFunds（accessedNov.12，2013），http:.tilsonfunds.brkmtg05notes.pdf.

5.“CharlieMunger:Turning$2MillionInto$2Trillion，”

Mungerisms（accessedNov.12，2013），http:mungerisms.blogspot.201004charlie-munger-turning-2-million-into-2.html.

6.“CandyCrush:SoPopularIt’sKillingKing’sIPO?”

YahooFinance（accessedDec.16，2013），http:finance.yahoo.blogsthe-exchangecandy-crush-so-popular-it-s-smashing-interest-in-an-ipo-160523940.html.

7.StephenShankland“Evernote:‘TheLongerYouUseIt，theMoreLikelyYouAretoPay，’”

CNET（accessedNov.12，2013），http:news.cnet.8301-30685_3-57339139-264evernote-the-longer-you-use-it-the-more-likely-you-are-to-pay.

8.DavidH.Freedman，“Evernote:2011CompanyoftheYear，”

Inc.（accessedNov.14，2013），http:.inc.magazine201112evernote-2011-pany-of-the-year.html.

9.DavidSkok，“LessonsLearned—ViralMarketing，”

ForEntrepreneurs（accessedNov.12，2013），http:.forentrepreneurs.lessons-learnt-viral-marketing.

10.JohnT.Gourville，“EagerSellersandStonyBuyers:UnderstandingthePsychologyofNew-ProductAdoption，”

HarvardBusinessReview（accessedNov，12，2013），http:hbr.ccproducteager-sellers-and-stony-buyers-understanding-the-panR0606F-PDF-ENG.

11.CecilAdams，“WastheQWERTYKeyboardPurposelyDesignedtoSlowTypists?，”

StraightDope（Oct.30，1981），http:.straightdope.columnsread221was-the-qwerty-keyboard-purposely-designed-to-slow-typists.

12.MarkE.Bouton，“ContextandBehavioralProcessesinExtinction，”

Learning&Memory11，no.5（Sept.2004）:485–94，doi:10.1101lm.78804.

13.AriP.Kirshenbaum，DarleneM.Olsen，andWarrenK.Bickel，“AQuantitativeReviewoftheUbiquitousRelapseCurve，”

JournalofSubstanceAbuseTreatment36，no.1（Jan.2009）:8–17，doi:10.1016j.jsat.2008.04.001.

14.RobertW.Jeffery，LeonardH.Epstein，G.TerrenceWilson，AdamDrewnowski，AlbertJ.Stunkard，andRenaR.Wing，“Long-termMaintenanceofWeightLoss:CurrentStatus，”

HealthPsychology19，no.1，（2000）:5–16，doi:10.10370278-6133.19.Suppl1.5.

15.CharlesDuhigg，ThePowerofHabit:WhyWeDoWhatWeDoinLifeandBusiness（NewYork:RandomHouse，2012），20.

16.G.Judah，B.Gardner，andR.Aunger，“FormingaFlossingHabit:AnExploratoryStudyofthePsychologicalDeterminantsofHabitFormation，”

BritishJournalofHealthPsychology18（2013）:338–53.

17.MattWallaert，“BingYourBrain:Test，ThenTestAgain，”

BingBlogs（accessedDec.16，2013），http:.bing.blogssite_blogsbsearcharchive20130206bing-your-brain-test-then-test-again.aspx.

18.“ScoreReleasesSeptember2013U.S.SearchEngineRankings.”

Score，Inc.（accessedNov.12，2013），http:.score.InsightsPress_Releases201310Score_Releases_September_2013_US_Search_Engine_Rankings.

19.AmazonProductAds，Amazon.（accessedNov.12，2013），http:services.amazon.contentproduct-ads-on-amazon.htmref=as_left_pads_apa1#!how-it-works.

20.ValerieTriftsandGeraldH?ubl，“InformationAvailabilityandConsumerPreference:CanOnlineRetailersBenefitfromProvidingAccesstoCompetitorPriceInformation?，”

JournalofConsumerPsychology2003，149–59.

21.NickWingfield，“MoreRetailersatRiskofAmazon‘Showrooming，’”

Bitsblog（accessedDec.16，2013），http:bits.blogs.nytimes.20130227more-retailers-at-risk-of-amazon-showrooming.

22.BradStone，TheEverythingStore:JeffBezosandtheAgeofAmazon（Boston:Little，BrownandCompany，2013）.

23.PhillipaLally，CorneliaH.M.vanJaarsveld，HenryW.W.Potts，andJaneWardle，“HowAreHabitsFormed:ModellingHabitFormationintheRealWorld，”